Fisting

I've attended a number of smart dinner parties in recent times where the subject of "fisting" has cropped up. Unfortunately, due mainly to advancing years, I've become much harder of hearing of late and though I've tried my best to listen in on the relevant conversations, the gist of them has so far eluded me. As a result I have no idea what fisting actually is, although I have noted that those engaged in discussing it usually have an excited look in their eyes, while the female conversationalists in particular often appear flushed, not to say agitated, during the discourse.

As a consequence of my ignorance you can imagine how delighted I was when I came across this frank, not to say clinical, definition of the practice in a book written by John Seymour. In this instance I should explain that Mr Seymour is actually fisting a sheep. He writes: "Fisting is the forcing of your fist in between skin and the dead sheep."

The book in question is called "The New Complete Book of Self-Sufficiency" and Mr Seymour is revered as the father of self-sufficiency and is a hero of conservationists everywhere. I was initially attracted to the book by the sub-title: "The classic guide for realists and dreamers". You can guess which category I fall into. The book is basically about living off the land. Planting your own crops, rearing (and butchering as above) your own animals, reducing to zero your carbon footprint.

I'm half way through the book and already I'm determined to live my life in a greener way. Equally importantly, I now feel confident that I can safely introduce the topic of fisting next time I'm dining out with my poshest friends, without any danger of being made to appear foolish. I'm sure they'll be excited and impressed with my authoritative grasp of the subject.

Furthermore, I am confident that the benefits to be derived from the book won't end there. I can't wait to get to the bit about sexual self-sufficiency (on which I already consider myself something of an expert). Hopefully there'll be some sound advice in the book that will tide me over when my wife is next away on one of her many conference trips abroad.

I only hope that the suggested techniques for satisfaction when one is solitary don't also include the excessive use of root vegetables. That really would be taking living off the land a mite too far.

Lit Critter

I've just finished writing the first chapter of my new novel - as yet untitled - and it's definitely a bit of a curate's egg, even to my paternal eye.

The good news is that I managed to insert my first joke by the sixth paragraph. That's one more joke than I managed in the whole of A Half Life Of One. Since it's meant to be a humorous novel you can guess how relieved I was to get that hurdle over with.

The bad news really emanates from the fact that (so far) the central character is sixty years old. He makes an unintentional joke about Gogol. Of course if he (or me for that matter because the hero so far is a thinly-disguised version of myself) was younger and more more in tune with contemporary mores he'd be cracking jokes about Google, not Gogol.

When I re-read what I'd written I suddenly realised how old-fashioned I'd become. My only hope is that the humour really is timeless. To make matters worse I began to experience the unmistakeable feeling that what I might be doing is creating a new fiction genre, one that is unlikely to surpass Chick Lit in the Amazon sales rankings.

Grandad lit, anyone?

Nail on the head

I'm snowbound at the moment, the single track road leading up to our house is pretty much impassable. Officially, it being Easter, I'm on holiday today but in reality I'm at a loose end. So I stayed in and reviewed my writing career. It didn't take all that long.

A Half Life Of One still attracts readers. Someone called Paula emailed a couple of days ago to say, "Really enjoyed reading the book, found it a fascinating insight into how low a person can sink." Thanks, Paula, for taking the trouble to comment on the book: it means a lot to me. Means everything in fact. God, I love readers.

Then while I was in London the other week someone bought a copy of AHLOO on Amazon. Who on earth could it be and why? I guess I'll never know.

Perhaps I should go to the capital more often because while I was there Scott Pack of Me and My Big Mouth fame gave the book what he describes as a Quick Flick review. I'm not sure if he's actually read the whole book but his description certainly hits the nail on the head. Here's what he said:

"It’s not altogether comfortable reading a novel about a man whose business goes bust. Timely perhaps, but not easy reading at the moment. Bill Liversidge certainly manages to capture all the worry and emotion that comes with the situation and the unnerving way it seeps into other parts of your life.

There is nothing earth-shattering about this book so far, but that isn’t really the point. It is a small, self-published affair but it is a good, solid, no-frills domestic drama told, for once, from the male perspective. However, the Amazon reviews suggest it is all about to kick off if I read any further. It is tantalisingly poised.

The author has an entertaining blog and is doing his best to spread the word about his novel. I would certainly recommend checking out his online activities and if they tickle your fancy then A Half Life Of One may well appeal".

What's interesting here is that Mr Pack used to be the head buyer for Waterstone's and was once described as the most powerful man in British publishing, so he knows what he's talking about. His current venture, The Friday Project, is struggling at the moment so you can see why the book won't have been an easy read for him and why it's so impressive that he took the trouble to give the book some welcome publicity. I hope he survives okay - good people like him deserve a break.

I've said it before but it bears repeating. If it wasn't for the internet AHLOO would now be a yellowing manuscript languishing unread at the back of a drawer somewhere. As it is, it now has a life of its own. A modest life certainly, but hopefully a long one. And in such a dangerous and uncertain world where traditional publishers everywhere are struggling against the onslaught of new technology and general indifference who amongst us could ask for more?

Not a journey wasted

I'm still recovering from my trip to London. Not physically but mentally.
Meeting other bloggers - other writers - turned out to be quite a profound experience. I've never met a writer in the flesh before, in literary terms I've lived my life in a vacuum. Sitting in the pub surrounded by a covey of writers and performers I felt a bit like an atheist attending a church service, a rather disreputable interloper. I wished I had their faith in art. I wished I shared their humanity. I returned home more than ever convinced of my own shortcomings, both as a writer and a human being.

A couple of conversations after the performances confirmed what I had already begun to suspect. My new novel - a work in progress called Mummy's Boy - is no good. It doesn't work on any level but in particular the voice - that of a five-to-eleven year old boy - is woefully inauthentic. It's funny, because the book is more or less a straightforward transcription of events that happened to me at that age, events that are still vivid and abiding. That's really the problem of course.

Actually, I'd begun previously to mistrust the book for other reasons. It was in danger of turning into a "misery memoir", a sub-genre I despise. Nor was the writing of it stretching me in any way, other than testing my powers of recall. It didn't feel like a novel at all. It wasn't breaking any new ground. It was, in truth, something of a nostalgic wallow.

I've decided to abandon the book. I'll leave it up on the blog as a potentially interesting failed experiment, an online footnote marking the rubbish bin of my writing ambitions. Naturally I feel pretty gutted but it's not the first blind alley I've ever been down and I don't expect it will be the last.

A week ago, to mark the demise of this work in progress, I went out and bought myself a new laptop, well, a very dinky notebook actually. And then I started work on a new book. This one's meant to be funny and is actually entirely fictitious which must be a good thing in something that purports to be a novel. The trick of it will be to make it serious enough to make the humour work. I'm not sure if I will repeat the experiment of publishing it online as I go. The only reason for doing so would be to get some feedback - but right now I feel like it's best simply to plough my own furrow and see where it takes me.

Oh, the idea for the book came from one of my conversations in the pub with one of the writers. So it certainly wasn't a wasted journey. The very opposite in fact.

It's always nice to meet other writers. Maybe I'll do it again sometime. Perhaps when I've finished the new book and earned my credentials.

Home at last

Finally got back from London last night.

What happened was I missed my train at the appointed time and had to walk. It was a lot further than I thought. Four hundred and three miles from London to Aberdeen apparently, although it felt a lot longer, especially when I got lost in Essex. It took me twenty-four days all told, which isn't too bad considering it was meant to be a three day round trip. The downside is that I wore out two pairs of shoes. And Essex was a real dump. Everything they say about that place is true. Tilbury really was the pits, especially sleeping under that hairpin bridge and getting mugged. East Anglia wasn't too bad though - at least it's flat, which is important when you're walking. Wales wasn't too good either I'm sorry to say - very up and down. Even worse when I realised I was going in the wrong direction. All the road signs are in Welsh, which didn't help.

The lowpoint was when I got chased by a gang of old ladies in Northumberland.

Thankfully, things picked up when I finally got home. It was dark last night when I trudged up the road. I thought there'd be lights on in the old cottage but everything was in darkness. The place was locked up and as I'd had my key stolen in Milton Keynes I had to break in. The kitchen was like a fridge. There was a note on the table from the wife. Not having heard from me for so long she'd taken umbrage and left. That's what happens when you forget to take your mobile phone. We'd been married for thirty-two years so I could understand how she might have wanted a change. The chilli seeds I'd planted before I set out had all come up. The jalapenos looked particularly healthy which really pleased me. Just like the wife the milk in the fridge had gone off.

That's about it really. Nothing of any great significance although I did meet some nice bloggers down in London who I don't expect to see again.

Journey into the unknown

Arise in darkness before even the larks are awake. Breakfast on cold porridge without milk (since the old cow died). Bid farewell to my tearful wife who is beyond comforting. To London, in great trepidation, and a divers collection of colonials, poets and internet scribes.

Of which more, God willing, anon.

The Adventures of Hiram Holliday

In the winter of 1960 after my father died we fled to Scotland. My mother, who suffered from an acute psychiatric condition, couldn't cope on her own and we went to live with her sister in a small farm cottage deep in rural East Lothian where my uncle worked as a farm labourer. I was twelve years old. I left behind all my friends in Tilbury in Essex, the kids in the gang, roller skating on the broad pavements, toyshops, football in the streets at night, going to the pictures on a Saturday matinee, the endless possibilities of life.

In my new home my mum and her sister fought all the time. Literally day and night. For some reason that I couldn't understand I was a cause of much of the friction. As a result I tiptoed round the house on eggshells, never knowing when I would do something wrong. My world had turned cold and grey. I was lost in a barren landscape of ploughed fields and abandoned coal pits.

Fortunately, as well as a few books, we had a black and white television. In autumn of 1960 the BBC started showing the first of twenty-three episodes of The Adventures of Hiram Holiday, a comedy imported from the US that NBC had aired several years earlier. Apparently the programme was based on a novel by Paul Gallico but I suspect the adaptation strayed a long way from the original.

The show starred Wally Cox as a weedy, mild-mannered, nerdy-looking proofreader who through years of secret practice had developed James Bond-like skills in activities as diverse as shooting, rock-climbing and scuba-diving. He was also incredibly well read and an expert on all sorts of arcane arts from horse-whispering to memorising Shelley's poetry. Travelling the world at the behest of his employers he pitted his wits against a diverse collection of evil geniuses. He possessed supreme self-confidence that allowed him to face every danger with equanimity and yet he remained touchingly modest. Against overwhelming odds he resolved every crisis. How I longed to be like him!

Hiram was unremittingly cheerful. He loved the world and all its faults. He found joy in everything. His attitude to life gave me hope even though I knew that at the end of each half hour episode the real world would remain as drab and forbidding as ever.

After all this time I thought Hiram had vanished into the ether but I reckoned without Google. Google has obliterated time, brought the past back to life. I met Hiram again the other day, even watched an episode of his adventures on You Tube in grainy black and white as if I was that twelve years old kid again.

All the old memories and emotions came flooding back as if it was yesterday. The pain, the despair, the bitterness and above all the hopelessness that enveloped me as I tried to cope with my mother's illness. She's dead now of course, finally at rest. Wally Cox too is dead, his ashes scattered, rather bizarrely, along with those of his best friend Marlon Brando, in Death Valley.

Thanks to the internet though, Hiram Holliday lives on. A true hero of our time. Or my time at least. Thanks, Hiram, for coming to my rescue too.

If you're interested you can check Hiram out here.

A Reader Writes

Two nights ago I received a rather perturbing e-mail from one of my blog readers who styles himself "Lurkio". The e-mail - which raises a number of important issues - reads as follows:

"Hi Mr Pundy

I am thinking of visiting the Booklaunch you recently described on your blog in the hope of meeting both you and Mr Ahearn as I too am a failed writer who still aspires to literary greatness despite all the evidence to the contrary. I believe I can draw inspiration from the way you have both refused to accept your lack of talent as a serious hindrance on the road to literary immortality. The problem is, I don't know what either you or Mr Ahearn looks like and I have a dread of approaching other men in strange pubs in case my motives are misconstrued. Please can you help?

Lurkio"

Let me say right away - and after a great deal of thought - and despite the moral minefield that surrounds the subject - I determined to tackle the issue of identifying people you have never met head on. Here's the rather courageous reply I sent Mr Lurkio:

"Hi Mr Lurkio

Do not despair. The problem you have described is surprisingly common, even though it is rarely spoken about in public. There is no reason to feel embarrassed or ashamed. Indeed, so common is the affliction that that it's little wonder that the world is full of strangers. I believe this is especially true in London, due in part to the high population density, to say nothing of the widespread occurrence of public houses.

Unfortunately, there is no easy solution to pre-cognitive stranger recognition, as the illness is more properly known. Freud, in particular, was especially gloomy about the likelihood of finding a reliable palliative since, in his opinion, every stranger presented a different challenge to the cognitee (ie you). Jung, on the other hand felt that certain facial distinguishing strategies were worthy of consideration especially if the target could be fulsomely described.

Your particular case is made more difficult by the fact that I too have not met John Ahearn. However, being a fully-trained (and successful) self-published author I am able to deconstruct John's writing by means of acute textual analysis and reconstruct the resulting signifiers into something which is - I am confident - an accurate word-picture of what the man actually looks like. Here then - based solely upon his published oeuvre - is his description:

1 He is male
2 He is American
3 He speaks largely in Arkansas rhyming slang
4 He is over six feet tall
5 He has a lazy right eye
6 He has a very furrowed brow due to all the agonising he endures trying to find the apposite bon mots for his poems
7 He is bow-legged
8 He has a large white droopy moustache
9 He may or may not be wearing glasses
10 He'll be swilling corn whiskey from a small barrel balanced on his shoulder

If you are still unable to spot him in the crowd from this description look out for a guy wearing a Stetson with a sixgun strapped to his waist standing beside a horse tethered to the bar. This may not be John but he'll likely be an American who will at least buy you a drink.

As far as my own appearance is concerned the problem is altogether different. According to my wife - who I have to admit I haven't seen for some time - I have absolutely no self-awareness. This makes describing myself extremely difficult. To help me I asked my two friends to describe me but the best they could come up with was the following list of adjectives: "humourless", "dull", "mean", "thick", "bitter", "envious", "snobbish", "touchy" (but not feely) and - a little unfairly I thought - "extremely unsociable". Physically, I am six feet tall, balding, multiple-chinned, gap-toothed, short-sighted, hard-of-hearing and I wear a permanently mournful expression on my face.

If all else fails, look for the guy standing alone in the corner. That'll be me. Unless, of course, it's you - seeing your reflection in the mirror next to the Gent's lavatory.

See you there!!!!"

Great encounters in history

Socrates and Plato
Stendhal and Lord Byron
Edgar Allan Poe and Charles Dickens
Rainer Maria Rilke and Rabindranath Tagore
W B Yeats and Christopher Isherwood
Scott Fitzgerald and Gertrude Stein
W B Yeats and Ezra Pound
Kingsley Amis and Philip Larkin
Sylvia Plath and Ted Hughes
Iris Murdoch and John Bayley
Markx and Engels
Marks and Spencers
Burke and Hare
Anthony and Cleopatra
Antony and the Johnsons
George Burns and Gracie Allen
Bill Clinton and Hillary Rodham
Cindy Crawford and Richard Gere
Shirley Temple and John Agar
Michael Jackson and Lisa Marie Presley
John Wayne Bobbitt and Loreena Bobbitt
Homer Simpson and Marge Bouvier
The Lone Ranger and Tonto
Roy Rogers and Trigger
Ben and Jerry
Lennon and McCartney (suggested by John Baker)
Robert Allen Zimmerman and Bob Dylan (ditto)
Peter Venkman and Egon Spengler (suggested by Matt)
Cleopatra and Me or John (suggested by the incomparable Minx)
Pooh and Piglet (suggested by Absolute Vanilla, who needs a cuddle)

And finally....

Bill Pundy and John Ahearn.

Be there and watch history happen.

Online Review

I'm not sure quite why but more people than ever before are reading A Half Life Of One online. That's good. But what's even better is when they take the trouble to review the book. Here's one just in from a guy called Ken Crowe:

Bill,

I sailed through your novel with pleasure, the pleasure of reading a well-written, carefully plotted story with a logical, intelligent ending.

In my notes to myself about A HALF LIFE OF ONE, I wrote: This was a well-written, smoothly moving, stinging portrait of a seeming everyman, who is decent and willing to work hard, but within himself lurks a self-centered selfishness that enables him to be startlingly cruel. At the same time, there is an element of guilt and the fear of being caught that is his sentence to a torturous life.

Your ending was as unforgettable as Edgar Allan Poe’s THE CAST OF AMONTILLADO.

Thank God for the internet so that works like yours can be made available to readers.

All the best,

Ken Crowe

This struck me as an interesting take on the book so I asked Mr Crowe to tell me a little more about himself. Here's his biography:

Kenneth C. Crowe’s latest book is the free on-line novel, THE DREAM DANCER, which may be accessed at www.kennethccrowe.com.

Crowe was a labor reporter at Newsday and New York Newsday from 1976 to 1999. He is the author of COLLISION/HOW THE RANK AND FILE TOOK BACK THE TEAMSTERS. Published by Scribner's in 1993, COLLISION tells the story of the Teamsters' rank and file reform movement, culminating in the election of Ron Carey as president of the union.

Crowe won an Alicia Patterson Foundation Fellowship in 1974 to study foreign investment in the United States. In 1978, Doubleday published AMERICA FOR SALE, Crowe's book on foreign investment in the United States.

Crowe was a member of the Newsday investigative team whose work won the 1970 Pulitzer Prize Gold Medal.

Definitely an interesting guy. Certainly enough to make me want to pop over and take a look at his online novel. Oh, and Scribner's were Scott Fitzgerald's publishers too, a connection which sent a little shiver down my spine.

Amazing who you meet on the web, isn't it? So much better than being stuck alone at home in the Pundyhouse without any kind of access to the outside world.

The economic case for Books versus Kindles

Despite all this talk of new e-book readers like Amazon's Kindle eventually replacing the printed word I still think they'll have a long way to go to beat old-fashioned Guttenberg-style books on economic grounds alone.

As a kid I was a big library user. But it's nice to own books. So I started buying paperback books big time in 1964 when I was sixteen. I can't remember now but I must have suddenly become affluent - maybe I got a paper round - because I used to buy half a dozen books or more a month right up until the time I went to university in 1966.

The first book I ever bought was called something like "Kennedy: the first 100 days, a skeptical analysis" from the Paperback Bookshop in Edinburgh. I still have it although - because we have the builders in - I can't put my hands on it right now.

Next, in July 1964 I bought Henry James' "Washington Square". It cost 3/6 in old money which is 17.5 pence today or roughly 35 cents. Now, amortising that over 43 years and taking into account the fact that I've read it twice that equates to a written down value of around 0.00056 pence for the price of the book. In other words, that's what the book has really cost me given the length of time I've owned it. Since the book has around 60000 words that's a download equivalent to 10cc of fresh air per word (my calculator just can't handle such a small amount). Or half that already infinitesimal amount if I read it again within the next six months. Even less if my wife reads it too since she didn't buy it in the first place (we hadn't met back in 1964), and assuming I hire it to her at the going rate based on the current replacement value (which is standard practice in the hire business). I wouldn't hire it to my son though, because I wouldn't get it back from him.

Now, I've never met Jeff Bezos but I know he's a formidable businessman who must have done his sums on this venture. Even so, I'm prepared to take him on. If he can convince me that I can buy his little gizmo and download novels for less than the price I've been paying up to now, then I promise I'll go online right away and give him all my credit card numbers and he can take them up to their limits and beyond. Which, unfortunately for Jeff, is not very far. That is to say, I'll never buy another book.

Don't know what I'll put on my bookshelves in future though.

Tattie Bogles

We went down to the village hall last night to watch the amateur dramatic society's panto The Enchanted Tattie Bogle. The hall was packed, a ratio of about fifty-fifty kids to adults, although the ratio of noise and frenetic activity was thirty-to-one in favour of the kids. There were maybe a hundred people in total in the audience. Certainly there were no empty seats. The adults got a free glass of wine included in the price of the ticket and there was a bar at the interval.

Production values this year were high. The costumes in particular - all made by Ms Pat Jennings, who also wrote, produced and directed the show - were magnificent. The plot - after numerous scary twists and turns - had a suitably happy ending. This was the first night of a three night run and I have no doubt that by Saturday everyone will reliably know their lines, or even whether they have lines or not. The backstage side of the operation was supported by fourteen people, while over twenty-five actors brought the plot - and the audience -to life.

Acting honours were shared equally by Neil Thomson as the thoroughly Wicked Wizard and a troup of under-fives as the Northern Lights Fairies. The biggest laughs of the evening were garnered by the veteran performer Robbie Marshall - who must be at least sixty- playing the parts of the Tyrone Turtle Dove and Basil the Tattie Bogle, although not at the same time. A Tattie Bogle is an old-fashioned Scots word for a scarecrow. Robbie Marshall is Scots for an old-fashioned farmer.

And it was the laughs that Robbie Marshall got that set me thinking.

Mr Marshall looks like Fred Flintstone after a rough night. Dressed in the full plumage of a turtle dove he looked deliciously ridiculous, notwithstanding a pair of fine-turned calves. The sheepish expression on his face added to the effect. His very appearance, then, raised a smile. But what made people really laugh out loud was whenever he opened his mouth. Mr Marshall you see speaks Doric. Doric is an old dialect native to the North-East of Scotland which is a sort of cross between Gaelic and Scots and it can be pretty impenetrable. Thirty years ago everyone round here spoke Doric, especially the farming community. Anglified Scots was their second language. Now the dialect is a rarity, especially amongst the young. Even young farming lads don't talk like that now. That's not the way they're taught, nor indeed the way the world works.

Of course the world has changed. Farming now employs many fewer people. The village itself is full of commuters. There are many more incomers. Many are English. Thanks to the motor car, and televison and the internet we are no longer isolated. People come and go all the time, especially the young. On the whole this is a good thing, this is progress. But not entirely. Something has been lost.

When you take away a man's language you take away part of his soul. Mr Marhall's grandsons and grandaughters are educated in a foreign language: Scots. They don't talk the way he does. I was born English - working-class English - and I too was educated in a foreign language: Middle-class English. I didn't talk the way my parents did. And of course with the imposition of a foreign language comes the adoption of foreign values and an alien culture. But it's not just the Education System that is foreign to indigenous minorities. The legal system, government, the BBC, most of the Establishment in fact belong to another culture.

I used to get pretty worked up about this state of affairs, what I saw as a massive injustice, this oppression of the minority by the majority, this denial of statehood.

Maybe that's the wrong reaction. Like everyone else in the audience last night I laughed loudly at Robbie's anachronistic accent. Even Robbie laughed good-naturedly at the way he sounded, albeit somewhat sheepishly. I guess he's had sixty years to get used to other people's reactions.

Either that, or he's been educated well in the new ways. Or weel learnt, as they still say up here.

Words

The other book I bought last week was the Oxford Dictionary of English. My wife raised her eyebrows as I lugged it into the room.

"What?" I muttered defensively.

"Haven't you got enough dictionaries already?"

It was a good question. I already own The Shorter Oxford English Dictionary, Chambers 21st Century Dictionary (Revised Edition), Bloomsbury Dictionary, Chambers Twentieth Century Dictionary, The Oxter English Dictionary and several others which I can never find when I need them. Like now. Oh, and there's half a dozen Encyclopedias as well, but they don't really count.

My all-time favourite dictionary though is called - I think - The Penguin Paperback Dictionary. It's about five years old. It's full of words , just like the others, but what distinguishes it is the excellent way it illustrates how they should be used. Or it did. Unfortunately, because it's a paperback I managed to break its spine in two. My wife took it away to get it re-bound. That was a year ago and I haven't seen it since. I really loved that book. Unfortunately, so does she. I can't seem to locate a replacement and I suspect it is now out of print. This latest purchase is okay, but it's not perfect so I guess the hunt will continue.

The new dictionary isn't completely useless though. Later that same night my wife was leafing through some notes pertaining to her Contract Of Employment. Her employers have been looking at the way their organisation is managed and have decided they need to implement some fairly radical structural changes. As a result they intend to "Allocate staff from departments to new divisions and issue proleptic contract changes to take effect 31 July 2008." Now, I've been in management for over thirty years and I've studied its workings in some considerable depth but this word is a new one on me. I hauled out the newly-purchased dictionary. "Proleptic: The representation of a thing as existing before it actually does or did so."

Wow. I can't decide in this instance whether the use of this word is Orwellian or more like something out of Alice In Wonderland. Either way, I'm glad I've got enough dictionaries to build a stout defence around me against this sort of management gobbledegook.

Books

I bought two books last week.

The first one was A Moveable Feast by Ernest Hemingway. Somewhere recently in my wanderings around the blogosphere I'd stumbled on a review of the book on one of Maxine's many blogs and it made me wonder why I'd never read the book. Forty years ago when I was still at school I was addicted to Hemingway but I stopped reading him, mainly, I guess, for two reasons. Firstly, I felt I was being somewhat disloyal to my great hero (and Hemingway's occasional friend) Scott Fitzgerald. Hemingway's reputation at that time was huge and growing. Fitzgerald, while popular, was somewhat in decline. I knew Hemingway was good, but not that good. To tell the truth I hadn't really enjoyed the last two books of his that I had read: For Whom The Bell Tolls and The Old Man and the Sea. The latter, in fact, I rather disliked. It seemed contrived and stagey. False, even.

But the real reason I stopped reading Papa was that his style was so infectious, like typhoid. Short sentences. Short paragraphs. Vigorous. Masculine. And frequently portentous. You couldn't read Hemingway and not write like him. Or at least a feeble parody. That voice was so hard to get out of your head. Fatal for a young writer.

Fortunately the voice is subdued in A Moveable Feast, barely a whisper in fact. It's an interesting memoir of his time in Paris as a penniless writer in the Twenties. It's well-written and atmospheric. It's plain how much his art - especially the search for truth - means to him. That search - about which he wrote extensively over the years - was the one that inspired me as a young man. As a writer he was a powerful role model, someone to look up to. As a person, less so. In the book he's kind and generous in his portrayal of Fitzgerald and praises The Great Gatsby highly which I found rather touching. Especially since he had long before fallen out with Fitzgerald big time.

I read A Farewell To Arms again a couple of years ago and I thought it stood up pretty well. Very well in fact. Indeed, I'd say it was one of the great novels of the twentieth century. Despite his apparent bravado and manliness Hemingway suffered terribly from depression. He died at the age of sixty-one on July 2, 1961 in Ketchum, Idaho when he blew his brains out with a shotgun. Reading about it at the time it seemed a shocking ending to an extraordinary career.

Requiem For A God

When I dropped in as usual to read The Grumpy Old Bookman on Monday I was shocked and saddened to discover that he was retiring from blogging with immediate effect. He describes the termination of his blog as a Sabbatical but his farewell had an air of finality to me. Life won't be the same without him.

Michael Allen stood head and shoulders above his peers in the world of book blogging. Witty, informative, opinionated and original. Productive too. He reckons he's pumped out more than a million words on his blog since he started. That's a formidable achievement, almost a full-time job. I don't know when we'll see his like again.

I was lucky enough to conduct several e-mail coversations with him over the past couple of years. I was shamelessly plugging my blog and my book A Half Life Of One. I knew it. He knew it. And he knew that I knew it. It didn't matter. He always responded to the bait with good-natured kindness and plugged the blog and the book on several occasions. It was with mixed feelings that I realised that my book was the final subject on his final proper post. On this occasion I hadn't even asked for his help. Kind and generous to the end.

I hope he still inhabits the blogosphere and not just in spirit. If he does, and drops by here and reads this I'd like him to know just how grateful I am for all his advice, kindness and tacit encouragement over the years.

Gone maybe, forgotten, definitely not. Not for a long time.

BOGOF

Jock Pundy (59), Scottish-born Eastern Hemisphere Marketing Director of sprawling publishing conglomerate Pundyhouse Publishing Inc, flew into Luton airport by aeroplane on Thursday accompanied by assistant/translator Ms Agnieszka Malyszbienczy (23), Polish-born Plumber’s Mate on work experience from the Gdansk shipyard where she was training to be a full-time riveter, ahead of the company’s Autumn Sales Update at the Rits Hotel, London.

There was confusion the following day at the hotel when Pundy discovered that his Press Conference had been double-booked with the Australian Society Of Sewage Engineers. The issue was resolved when the two bodies agreed to share the hall and alternate questions. The Conference Room on the fourth floor of the prestigious Rits Hotel was consequently packed at the appointed hour with financial analysts, agents, booksellers, TV executives and sewage engineers. Wally Ackerman, the Australian-born Director of the Society Of Sewage Engineers agreed to chair the meeting. A handout was given to each attendee explaining that because some delegates at a previous presentation had had trouble understanding the mellifluous tones of Mr Pundy, a translator would be employed to convert the publisher’s thick Scottish brogue into Received English.

At a little after 11.00am Mr Pundy and his assistant entered onto the stage and the excited hubbub in the room immediately died down. Mr Ackerman rose to greet the speakers.

“G’day,” he intoned with a smile, extending his hand in greeting to the rapidly advancing figure of Ms Malyszbienczy.

“Gdansk,” she corrected him coldly, brushing past.

Mr Pundy wore a large salmagundi-patterned bonnet with a plaid scarf wrapped round his face as protection against the Autumn chill, leaving only his eyes visible which gave the somewhat disconcerting impression that he was wearing a tartan burka. Ms Malyszbienczy for her part wore a black corduroy suit with a skirt so brief one delegate later described its virtual non-appearance as “a salutary and deeply-moving experience”. All eyes followed her as she took a seat on the podium beside her boss.

Mr Pundy wasted no time in launching into his speech. “Weel lads, it’s guid tae see sae mony weel-kent faces,” he tintinabulated through his scarf.

“Well boys, eez goot to zee zo meny well-knowed faeces,” translated Ms Malyszbienczy, smiling sweetly at the audience as she spoke, a number of whom felt quite faint at this point.

“Ony questions?” continued Pundy.

Ms Malyszbienczy stared at her boss for several seconds with a puzzled expression on her face. “’Ee is aksing you eef yew ‘ave eny questions,” she announced eventually, a look of triumph on her face.

“How are sales of A Half Life Of One holding up?” enquired a pin-striped analyst.

“Guid, laddie. Aye, canny complain.”

Every eye turned expectantly upon Ms Malyszbienczy. The auditorium was so quiet you could have heard a toilet flush in the adjoining Gent’s lavatory, especially if you had a trained ear like many of those present. “’Ee says ‘Goot’,” Ms Malyszbienczy explained eventually.

“Any new marketing initiatives?” enquired one of the Sewage Engineers, a young man in his late twenties who appeared particularly keen to catch Ms Malyszbienczy’s eye.

“Weel, chappie ye ken aboot ‘Buy One Get One Free’,” responded Pundy, “Weel, wer gonna blast that scheme richt oot the watter. From Monday wir launching ‘Buy one get five free’. Sales will gang through the roof” He turned to Ms Malyszbienczy and awaited her translation.

Ms Malyszbienczy’s eyes widened as she struggled to make sense of her employer’s speech. She shifted uneasily in her seat, swivelling her long, unsheathed legs from one side of her chair to the other. Two hundred pairs of eyes on the floor below swivelled in unison.

At that moment there was a commotion outside the doors of the conference hall. A stream of newly arrived sewage engineers was flooding into the atrium outside. Pressure quickly built up as the engineers jostled for space. Suddenly the doors to the hall burst asunder and a tsunami of cloacal experts surged into the room like effluent bursting out of a blocked storm drain.

As he disappeared beneath the seething, flocculating mass of humanity Pundy was heard to scream out, “Help ma boab!”

“Dobry wieczor,” translated Ms Malyszbienczy, on this occasion incorrectly.

Prix Goncourt

Anyone know how you enter this competition? Do you have to be French? Same info required for The Booker Prize. Also, does the Pulitzer include fiction?

Any tips, advice or top prizes I've overlooked greatly appreciated.

Set text

Now that I have successfully self-published A Half Life Of One to a fusillade of ecstatic reviews and general rejoicing throughout the land it can only be a matter of time before the book becomes a set text in schools, colleges and universities, much like, say, Lord Of The Flies (to which it has been compared) or Finnegan's Wake (to which it hasn't).

I always hated exams. I am, as a result, sympathetic to the plight of the hapless students who will shortly be racking their brains for something intelligent to say about my masterpiece. I have therefore prepared the following crib sheet to help them in their scramble for exam points. Anyone who hasn't read the book (Note: I've seen the sales figures and that means you) should look away now in case the following revelations spoil their enjoyment of this literary tour de force.

1 The title A Half Life Of One is a reference to the radioactive decay of an organism as well as a pun on someone who, through their own fecklessness, only has half a life. (Note to examiner: A correct answer here is worth ten points. Anyone who compares the title to the sci-fi shooter computer game Half Life should automatically get half their marks deducted).

2 The book is a faint allegory of life under an occupying force such as existed in Vichy France during the Second World War. In the same way that ordinary people behaved badly then under enormous pressure so does the main character in AHLOO. (Note to examiner: This answer is worth 15 points provided the examinee does not stretch the allegory too far. Comparisons to Animal Farm should be marked down).

3 The main character in AHLOO is called Nick Dowty. Originally he was called Nick Doughty with his surname being ironic - he is anything but brave and persistent. The revised surname is a double pun - on both doughty and doubt (he is forever questioning the rightness of everything he does). The Christian name Nick is an homage to Hemingway's character Nick Adams. (Note to examiner: Award 5 marks for each correct part of this answer).

4 Reviewers have compared this work to The Bonfire Of The Vanities, Lord Of The Flies and unspecified works by Kafka. (Note to examiner: 3 marks for each apposite citation).

5 In the novel when the woman is kidnapped she is made to run to the car at the point of a gun. The author here echoes the way deportees to the concentration camps were made to run everywhere both to disorient them and to dehumanise them (they were treated as cattle). In the penultimate draft Nick Dowty actually screams at the woman in German but this was considered too unsubtle and revised into English. (Note to examiner: the examinee cannot possibly know this. Suspect cheating if this answer is given.)

6 The field of skulls is a parody of magic realism but also serves to highlight the strangeness of the landscape into which the woman is abducted (5 points).

7 The author has stated that he does not know what the buzzing sound is that emanates from the cottage in which the woman is kept. He maintains that not everything written in a novel is necessarily a "known known". However, accounts from the death camps report that after the poisoned gas was dropped into the gas chambers, prison guards outside would hear a sound like bees swarming which lasted for several seconds (0 points for this - it is simply something that everyone should know. About the death camps that is, the book does not matter).

8 The final chapter contains a parody of the end of Fitzgerald's The Great Gatsby (5 points).

That's it. It simply remains for me to wish every candidate the best of luck. Your time starts now...

Now what?

My decision to spend no more time promoting my book A Half Life Of One means I can get back to doing what I really want to do. Which is writing my next book. The only question is, which one?

I've been working sporadically for about a year on a novel called "Mummy's Boy". This is very much a work-in-progress and I haven't really thought through the whole plot. It starts off telling the story of a boy from the age of five up until he's eleven in a fairly conventional way. The boy - you won't be surprised to hear - is really me at this stage. The child has a happy childhood despite the fact that his mother is a developing schizophrenic. His father is poor and increasingly given a hard time by the boy's mother. At this point I should say that the book is emphatically not a "misery memoir". These are the happiest days of the child's life and he easily copes with his mother's illness and the family's relative poverty.

At the age of eleven however the boy's life takes a dramatic turn for the worse when his father dies in fairly horrific circumstances and his mother is hospitalised. The next few years are difficult to say the least. In the end - at around about the age of twenty-five - everything works out all right. All right that is, in terms of the fucked-up world in which we live. I suppose it's another modern horror story, just like A Half Life Of One.

And that's the problem. I'm fed up writing about myself. I'm fed up writing about about things I know too well. I need to stretch myself artistically. Explore new subjects. Free up my imagination. Take chances.

So right now I'm considering two other options. The first is an historical drama set during World War Two in Vichy France. I can't say too much because it'll give the plot away but let's say it turns conventional morality on its head. It will be a serious book requiring quite a lot of research. The subject matter will be controversial.

My other option is completely different. It's a modern thriller with lots of black humour. To give you the flavour here's how it starts:

There are only two ways to double-cross someone successfully. The easy way is to kill the sucker straight after the con. The hard way is to dupe the mark so that he doesn't know he's been had. Mostly I prefer doing it the hard way because it is more professional. Tommy Bilsborrow on the other hand was such a schmuck I decided the only truly satisfying way to shake him down would be to combine the two techniques, preferably slowly.

I'm keen to get started but I don't want to dive in precipitately and find I've made the wrong choice. Maybe you can help me here. Based on the limited evidence above - which is about the same as you would get on the average dust jacket - which of these three books would you prefer to read?

The things people say

I was quietly pottering around the blogosphere last night with a glass of red in my hand when I stumbled in on my old friend The Inner Minx. Well, talk about surprise. You could have knocked me over with a broomstick. Seems like she was interviewing my doppelganger Bill Pundy about his novel A Half Life Of One. I'm still enough of a neophyte to find that reading my own reviews is a nervewracking experience. Fortunately I think the Minx liked the book. Well, maybe "liked" isn't quite the right word. You can read the interview - and corresponding review - here.

Minx and I go back a long way in blogging terms. Seems like we've been reading each other's blogs since day one really. It's something of an asymmetrical relationship though. She gives and I take. In fact, if it wasn't for her encouragement - and judicious use of her infamous pointy stick - I would have given up blogging long ago. Whether you want to thank her for that or not, only you can say.

Minx's review isn't the only one that has surprised me recently. A lady calling herself Prairie Mary, who apparently hails from the plains of Montana, offered to review the book a few weeks back and I duly airmailed off a copy and thought no more about it. You can read the subsequent review here. I have to admit - somewhat shamefacedly - that following the review I didn't give Mary much more thought or even have the decency to put up a link to her blog (since rectified). More fool me. Turns out Mary is quite a person. She's just published a biography of her late - and rather famous - husband which sounds like a fascinating, not to say daring, piece of work. Being married to a famous sculptor isn't her only claim to fame by any means. Go visit her blog and discover more about a rather remarkable lady.

Poetic justice

Go here to learn the best news I've read in ages.

This guy is the real thing. A true genius. Poetry that will break your heart with its beauty and at the same time make you glad to be alive.

Take a bow, John Ahearn.

Something obscene

When I was a callow youth of sixteen or so I wrote a poem that began "There is something something something obscene in the manufactured article."

I didn't know it at the time but what I was trying to convey was my hatred of the consumer society, which back then was in its infancy, a slumbering giant waiting to embrace us all. Forty years on that prospect has grown until the shadow of the giant towers over us all.

I was in town the other day and the streets were heaving with shoppers. As the crowds elbowed past me, their grim fun-filled faces fixed on a far horizon, I felt like a visitor from another age. I caught sight of my refection in a shop window. I saw an alien, lost in space.

The crowd swarmed over the shopping centre like locusts. Shopping as therapy. Shopping as pastime. Shopping as fucking. Shopping as religion. Shopping as living. Shopping. Shopping. Shopping.

Everybody was buying except me. I was selling. I was selling my book A Half Life Of One. Selling as therapy. Selling as pastime. Selling as fucking. Selling as religion. Selling as living. Selling. Selling. Selling.

Selling to the locusts.

Well, I'm not going to do it anymore. I've had enough. I wrote the book and that's the end. The book is done and dusted. The finished article. Here and now. I'm proud of it. I gave it my best shot. It's not going away.

The time has come to move on. My work-in-progress, Mummy's Boy, languishes on my computer. I can't wait to return to it. Get that first draft slapped down. The endless, exquisite hours of re-writes that will follow. A world of my own creation. No crowds. No shopping. No selling.

I'll be in Heaven.

Big Jessie

The phone rang when I least expected it. Someone was trying to get in touch with me. Either that or there was an intermittent fault on the line. I wondered who it could be, assuming it wasn’t a fault. The phone continued to ring and my curiosity increased in direct proportion to the number of times the strident tones rang out. By the seventeenth ring I could stand it no longer.

“Hello?”

“Good news.”

I immediately recognised the grating burr that normally belonged to Jock Pundy, the florid Scottish-born Marketing Vice-President of my publishers, Pundyhouse Publishing International Inc. I zipped up my trousers. “Don’t tell me. You’ve sold another copy?”

“Got it in one, sonny. Some deluded wee soul sent in a cheque for the full amount this morning. Maybe she didnae read the reviews. Hell, maybe the poor lassie canna read.”

It is always hard to tell with Jock Pundy whether he is joking or not, since much of what he says is unintelligible. I decided that, on this occasion, he wasn’t. “Well, that’s good. Better than last week anyway.”

“Foo’s your wife?”

“How’s my wife?” I repeated, unsure if I had heard him right.

“Aye. Has she read it yet?”

“Well, she’s still here so I guess the answer is no.”

“Dinna worry, ye can always……….” The rest of the sentence was totally incomprehensible.

I didn’t argue. I couldn’t. I didn’t know what he had said. “I wish sales were a bit better,” I said eventually, when I thought he had finished speaking.

“We’re working on it, son. Ye need tae remember most book buyers are weemin. You’re no connectin’ wie them. They want tae mither ye but yer no lettin’ them. Ye need tae get in touch wie yer feminine side an' project that.”

“My feminine side?”

“That’s right, laddie.”

“You don't understand. I’m an engineer.”

He said something which might have been a Scottish expletive. Or he might, just possibly, have been cracking a joke. “How am I going to do that,” I said, disconsolately. I could just picture the guys out on the rig if I started walking round in a funny way and letting my hair grow long. I wouldn’t be safe.

“Leave it tae me,” said Jock. At least I think that’s what he said. “We need tae do a makeover job on ye. I ken this photographer guy. John Ahearn. I’ll get him tae do some new publicity shots tae send oot. Softer focus, kinder, prettier, all that sort of rubbish.”

“When do I have to meet him?”

“I’ll arrange it.”

He did and I received the first of the new publicity shots today. To my surprise I was rather impressed. They definitely showed a side of me that I hadn’t seen before. Maybe I had misjudged Jock Pundy after all. I’ve reproduced one of the stills below for your appreciation. Let me know what you think.

Don't try this at home

As I explained in my previous post I originally intended to target the next phase of my e-mail book marketing campaign at Independent Booksellers. But there was a problem. I drew up a list of fifty or so booksellers and started checking them out. Most of them turned out to be second-hand, antiquarian or specialist booksellers. Not the kind of people who would normally stock a self-pubbed novel like A Half Life Of One.

In the end I was left with the following list of potential victims:

Crockett & Powell
Wenlock Books
Steerforth
The Pan Bookshop
Foyle's
London Review Bookshop
Simply Books
John Sandoe
The Book Depository
The Bookseller Crow
And several more who should probably remain anonymous.

Then I hit my next problem. When I checked out their websites several of them appeared to be rather serious organisations with absolutely no sense of humour whatsoever. To understand the problem you have to bear in mind that my marketing assault was going to be led by the following e-mail teaser (a sophisticated variation on my previous effort):

"Subject: Cheer yourself up

Hi Mr Bookseller Smith

It's always heartening to come across someone who is worse off than yourself. If you ever get depressed by the current state of the bookselling/publishing industry take a look here and marvel at the efforts of a self-pubbed delusionist as he attempts to market a novel that may well be rubbish.

Don't bother if you're busy tho' - it isn't that funny. Or that clever, sadly.

regards

Bill Liversidge
View From The Pundyhouse (blog)"

And the label to look here referenced my blog post titled "***Press Release*** Onanist Publisher announces..."

You don't have to be a marketing genius to figure out how this bit of advertising hokum would go down in certain sections of the more strait-laced bookselling community, struggling as they are with giant bookselling chains, high rents and rates and a deluge of new titles from traditional publishers. In the end I reduced my target list to six bookshops who looked like they could take a joke.

At this point I confess I began to feel somewhat demoralised. Even if all six bookshops agreed to stock my novel it didn't really feel like I was achieving critical mass amongst the bookbuying public. Bestsellerdom seemed as far away as ever. In the end I did what every good marketing professional does in this situation. I panicked. I drew up a random list of writers, publishers, literary movers and shakers and anyone else I could think off who might just possibly attract some attention to the book. Later that day I sent out over seventy Cheer yourself up e-mails - if not a spam attack, at the very least a corned beef attack, with the emphasis firmly on the corn. Then I hunkered down in my bunker and waited.

I didn't have long to wait. A writer responded to the sentiment in my e-mail. How could I possibly know I was worse off than he was? Didn't I know he had devoted himself to a life of writing and was living off air. I was mortified. I sent off a grovelling apology. Next a bookseller sent back a rather techy e-mail saying it was plain I hadn't ever been inside his bookshop and there was absolutely no way he would stock my book. I was shaken. It was only a joke...

And then the shit really hit the fan. Someone left the following Comment on the blog:

stanley crapbook said...

Dear Mr Publisher,as a new and upcoming auther, I would like to give you the oppertunity to have a look at my manuscript,'Hot Mountain Babes' and publish it.It is the best selling story of a man what gets done over by his wife with a rolling pin. She has found out that he made a fortune from a book what he wrote and spent the lot on a herd of sheep in Scotlandshire. It is very funny and I am surprised when I see all those other rejection letters that I have - they obviously dont know what they are talking about. Your new publishing company looks like it is the one for me and I look forward to hearing the date of my publickation and please don't give me one of those crappy covers.

Yours sinceerly

Stanley Crapbook

pee ess - Oh and sorry for approaching you in this way. I have sent over a 100 emails to you - I think you should get a new secretary, the one you have is obviously a moron.

To say I was shocked by this Comment is an understatement. I was as upset by the personal nature of the sentiments expressed as my unsolicited e-mail had obviously upset its recipient. It's said that you shouldn't dish it out if you can't also take it, and that is true. But somehow, unless I had completely misjudged the tone of my original e-mail, the viciousness of this response really hurt.

For a few seconds I was shellshocked. This guy had bothered to reply. What was the rest of the world thinking. I had made a complete fool of myself. How could I have been so unbelievably stupid. How could I.

I shut down my computer.

I needed to get out of the house at once, before I was sick. When I stopped shaking I climbed into the car and drove into the countryside to try and calm myself down. Everywhere looked grey. All I could think about was how stupid I had been. All those stupid e-mails. That stupid post. My stupid dreams. How could I be so stupid? How could I be so stupid?

I drove for an hour and returned home as it was getting dark. Reluctantly I went to my desk and switched on my computer and logged on. I didn't want to. God knows what I was going to find.

And there it was. Another e-mail waiting for me. From someone I had targetted earlier that day. A bookseller. Maybe the same one who had left that poisonous Comment. I hesitated for a long time before I opened it, my heart thumping. This is what it said:

OK - I have laughed me knackers off this morning reading through your blog. I really hope the book isn't "A HUGE PILE OF CRAP" because your blog is genius.

I run a marketing course for self-published authors, and I also deliver seminars at the Society of Authors, and I would be honoured to use this as a case study sir.

Please send me a review copy - I have someone in mind (a customer of mine) for whom this will be right up their street...

The very best of luck.

Best regards - Mark Thornton, Mostly Books

Not for the first time over the previous few days I wanted to cry. Thanks, Mark, you may never stock the book but you almost certainly saved my life.

Next post: A List of Heroes and Heroines

Behind the scenes in the Pundy House

I've never had malaria but I can't imagine it's much different from the state I was in following the launch of my attempt on this blog to lure someone - anyone - to review my self-published novel A Half Life Of One.

Nevertheless, despite the fog in my brain, by Thursday 17th - the day after I published the post titled "Squeaky Bottom Time" - I knew that I had at least one firm offer of a book review. That was the good news. The bad news was that the offer came from Maxine Clark, a professional editor in real life and a prodigious reviewer in the literary blogosphere. Ms Clark possesses an intellect of adamantine hardness. Formidably well-read, incisive, honest and totally unafraid to call a spade a shovel I only had to picture her leafing through the pages of my book to feel my insides turning to ice. Swallowing hard, I posted her off a review copy.

By the time Friday came I was wishing I had never written the damned thing. There was no way Ms Clark could fail to see through my amateurish efforts. I was about to be exposed to the world as the literary dilettante I so obviously was. My nascent writing career would be strangled at birth. And rightly so. In publishing the book myself I had been guilty of terrible hubris. My jokey approach on this blog had only made matters worse. I had played the fool too long and only succeeded in fooling myself. She would be doing me - and the reading world - a favour when she put me out of my misery with her withering review.

For the next forty-eight hours as the weekend dragged by I felt like I was on Death Row, waiting for the fateful call. At seventeen twenty-eight on Sunday night it came. I was staring listlessly at my computer as I prepared to write my valedictory farewell to the blogosphere. Suddenly my inbox flashed. I had a new message. From Maxine Clark. My heart sank. I closed my eyes and took a deep breath, possibly my last. Farewell dear world, farewell to all my dreams and aspirations. Reluctantly I opened my eyes and clicked the Read button on my inbox.

"I read it and I liked it..."

I wanted to cry. Then I wanted to laugh as I read the rest of the e-mail. Most of all I wanted to get down on my knees and kiss her feet. She liked it. She was going to give it a good review. I had done it. She had written my reprieve and I had survived.

And that's when the trouble really started.

I was so elated that night that I couldn't sleep. My head was spinning so fast I couldn't think straight. All I knew was that I had one good review in the bag. I began to plan the next stage in my marketing campaign. The next big challenge was to interest some booksellers in stocking the book. I started to compose another blog post that I could use as a hook in my bid for bestsellerdom. The result was a post on this blog titled: " ***Press Release*** Onanist publisher announces... "

How I wish I hadn't written that post.

Even at the time I didn't think it was very funny, which is always a bad sign. Its main failing though was that it sent out completely the wrong message. You simply can't promote a book by announcing to the world how few copies you are selling, no matter how witty you are. Not only that, the novel itself is completely devoid of humour. There is simply no synergy whatsoever between the book and the jokey message I was putting out. Just how stupid can a person be? Think about it - I'd just garnered a brilliant review that could have helped me launch the book with a flourish and I had discarded that precious gift from the literary Gods in favour of another dose of my own puerile sense of humour. Somebody should take me out and shoot me. It would be a kindness.

Nevertheless, being the idiot I am, I went ahead and composed the post and published it on the blog the following morning. To deafening silence. Not one single soul was out there laughing at my brilliant wit. The lines to Amazon were not buzzing with orders for the book. By lunchtime I had sunk into a deep depression. I knew I had made a mistake publishing that post. What I should have done was taken Maxine's review and used it as the basis for an information sheet which I could send out to independent publishers.

It wasn't too late. I could delete the ill-conceived post and no-one would know.

Instead I started scanning the web for the e-mail addresses of independent booksellers. Another, this time disastrous, e-mail campaign was about to begin.

Evelyn Whore

A couple of posts back I outlined my strategy for marketing my self-pubbed novel A Half Life Of One. I thought you might like to know how I'm progressing with my first big target: getting the book reviewed.

I guess I could simply have sent the book out to various literary pundits and writers and asked them to kindly review it. The trouble with that approach is that most people with any literary authority either already have a huge pile of unread review copies from traditional publishers sitting in front of them; or, they are the kind of discriminating reviewer who is likely to regard a self-pubbed novel with the same circumspection with which they would view something left behind by a dog in the children's play area of a public park.

I concluded, therefore, that my first priority was to divert attention from the book itself and instead sell the idea of reviewing the book. To do this, not for the first time, I decided to use humour as my sales vehicle. I would write a humorous Post on the blog in the hope that it might pique someone's interest enough to take on the task.

Let me say right away that this is a very dangerous marketing strategy. For a start there is the problem of writing something that is actually funny. Secondly, my idea of humour is not universally shared, especially not by the glitterati, many of whom are pretty seriously-minded intellectuals, or at least think they are. What I think is funny, other people may consider silly, banal, inappropriate or even downright offensive. In fact, adopting this strategy meant I might devalue, or even destroy, my brand before I'd even started. So why do it?

Because I had no choice. The fact is that there are so many books published each year that it is worth almost any risk in an effort to differentiate my brand and get it to stand out from the crowd. It's a shit-or-bust strategy, but when you are a self-publisher you really don't have much choice.

And so I spent a sleepless Sunday night lying in bed composing the post titled "Squeaky Bottom Time". I drafted it out on Monday and spent Monday night and a good part of Tuesday working on it. Yes, that long for that inconsequential little squib. The fact is, it's hard to overstate how important that post was to me. The first real sales initiative in my marketing campaign for the book I've spent half my life writing. To say I was nervous doesn't begin to describe how I was feeling. Worrying over the post I'd lost my appetite, suffered severe mood swings and come Wednesday morning I was living on adrenaline. I could even feel the bitter, metallic taste of the chemical on my tongue. To make matters worse I was light-headed from a potent mix of hysteria and hunger. My finger shook as it hovered over the mouse ready to activate the Publish Post button on my blog. It didn't help that by then I had no idea whether the post was funny or not. Closing my eyes, I pushed the button and prayed.

Nothing happened.

The post was published all right but no-one was reading it. I checked my Stat Counter every few minutes for the next few hours. Hardly anyone was visiting and no-one was Commenting. Not for the first time I was screaming into the void.

I realised that I had to leverage my Post in order to gain some attention. I decided to send out a bunch of e-mails in a desperate attempt to attract some traffic to the blog. Now, let me say right off that I know full well that such bulk e-mails are regarded as Spam and are universally loathed. I felt like a whore for doing it but there was no way round it. I tried to ameliorate my misgivings by telling myself that every writer nowadays is selling something. It is part of the modern writing process. The days when writers like Evelyn Waugh could treat his readers with absolute disdain are long gone.

And so I spent the whole of Wednesday compiling a list of victims, hunting down literary websites, booksellers and even the national press, until my eyes ached. In the end I sent out an initial batch of sixty e-mails with a link back to my blog. Here's what they said:

Subject: How to market your novel even when it's rubbish

Hi Mr Smith

Take a look HERE for advice on how to market your novel.

Don't bother if you're busy tho' - it isn't that funny.

regards

Bill Liversidge
View From The Pundyhouse (blog)

Nervously I watched the stat counter. Within minutes the number of visitors gradually increased. Some of the people I had written to had started to respond. Then a few of my regular visitors popped round and left some friendly Comments. Dovegreyreader - one of the pre-emininent blog reviewers visited for the first time and left a Comment. Even the esteemed and formidable Jenny Diski dropped by with an encouraging word.

Behind the scenes even more was happening as I began to receive a series of encouraging e-mails. A number of distinguished people - including one very famous name in the book publishing world - offered to review the book. I began to feel mightily relieved, even elated. Even though the reviews might savage the book at least I had achieved my first objective. I could see some light at the end of the tunnel.

What I didn't realise was that it was a train hurtling towards me.

But more of that in the next post.

***Press Release***Onanist Publisher announces..

Leading onanist publisher Bill Pundy today released sales figures for the company's major Autumn launch, the psychological chiller A Half Life Of One by Bill Liversidge.

Pundy (59), CEO of sprawling self-publishing behemoth Pundyhouse Publishing Corp, announced to an auditorium packed with financial analysts and leading publishing luminaries that sales of A Half Life Of One were “Holding up well”.

In a generally upbeat sales report Mr Pundy informed his expectant audience that “So far the sale we made to Mrs Liversidge – the author’s present wife – remains firm. To date she has neither returned the book nor asked for her money back.”

Asked why he hadn’t yet bought a copy of the book himself the larger-than-life publisher retorted that such a move could be construed as unethical especially if it skewed the book’s Amazon sales ranking since it effectively doubled unit sales. When pressed further he revealed that he hadn’t read the book himself because he “hadn’t had time”.

Flanking him on the podium the book’s author Bill Liversidge responded in a somewhat subdued fashion to a question about what it was like having his wife read his work. “To the best of my knowledge she hasn’t read it yet,” he opined, “It just sits there on the sideboard unopened, a malevolent presence, a ticking elephant in the room.”

Jock Pundy, the company’s florid Scottish-born Marketing Vice-President further announced that talks were on track to have the book stocked in one of London’s leading independent bookshops in time for the Christmas sales bonanza. “We expect to ship a shedload truckload barrowload small box heavily discounted copy early next week,” he declared pugnaciously.

A spokesman for the bookshop contacted later said that such a shipment would be premature as no deal had actually been signed. Speaking on strict condition of anonymity the spokesman declared however that the booksellers were “Reasonably confident that we can shift a copy of this, er, interesting book over the Christmas period, when a lot of people spend money on things they wouldn’t normally buy.”

When contacted again for further clarification the spokesman declined to say whether he was referring to the book selling out by this Christmas, or the one following.

Squeaky Bottom Time

Okay, now that I've become a full-time part-time publisher I'm finally ready to roll out the first phase of my Harry Potter-lite International Book Marketing Strategy.

Basically, what I need to do first is generate some word-of-mouth excitement in the blogosphere. Enough to entice a few shills actually to buy a copy with their own hard-earned cash. (Note: This book is definitely NOT suitable as a present. Especially if you know - and like - the intended recipient.)

To achieve the necessary level of iPod-like desirability that will send it winging from my hallway and around the globe I'm going to send out review copies of A Half Life Of One to as many of the movers and shakers in the blogosphere and beyond as I can think of.

This is of course a high-risk strategy since the inherent problem with self-publishing - the absence of any objective quality assessment as to the book's merits - is that the book may actually be A HUGE PILE OF CRAP. However, on the off-chance that it isn't and that I'll actually attain literary immortality (as well as the pressing necessity of shifting the daunting pile of unsold books that are blocking up the hallway) it's a step I have to take. After that it's just a question of waiting nervously for the reviews to roll in. At which point it's likely to be me that's doing the moving and shaking.

If you're sadistic enough to think you want to be part of this archaic and inhumane process feel free to e-mail me for your review copy. If you haven't the stomach to pull the trigger yourself, let me know of anyone else who might be bloodyminded enough to want a copy. You need to hurry though. Once the reviews start appearing this could be the shortest book launch on record.

And to think that I entered the publishing racket thinking it might actually be fun.

Unintended consequences

The law of unintended consequences kicked in on Friday when I unexpectedly sold the first copy of my novel A Half Life Of One.

I recognised the buyer immediately. It was my wife. To say I was stunned is an understatement. Somehow I never thought she would want to read the book but apparently the cover sold her. Or so she said. I suspect there was more to it than that. I could see she was a little nervous as she handed over the exact amount of cash. Not as nervous as I'm going to be waiting for her to pronounce judgement on the book though.

My anxiety is further exacerbated by the fact that she's basically a professional reviewer and a tough one at that. She spends half her life marking theses and exam papers. She also reads widely for relaxation. Jane Austen, Dickens, P D James and Ian Rankin are amongst her favourites. I'm not quite sure how I'll fare in such august company.

It doesn't help either that she's going to recognise bits of herself in the book. The wife of the central character is clearly based on her, in just the same way that I am the central character. That being the case, it doesn't help that it's not a particularly flattering portrait. The marriage, too, the catalyst for everything evil in the book, is not a happy one. In fact, it's anything but.

Hm.

You may find it surprising that I almost never show her anything I've written, especially something as momentous as a novel. The fact is, like a lot of writers I suppose, I draw heavily on life and she's appeared thinly disguised in much of what I've written. Actually, that's not quite true. What I do is take a real-life character or situation and then twist it and turn it until it assumes a grotesque caricature of reality. As far as real life goes, only ghosts should survive. That's the theory anyway.

All the same, even I can see that there are faint, unpleasant echoes of the real world still lingering in the book. People and situations that will bring back unhappy memories. Truths that would normally be left unsaid. Perhaps the best I can hope for is that she finds the thing unreadable and gives up after the first few pages.

If she does I'll happily give her her money back. If she reads on, I have a sinking feeling that I'll end up still paying, one way or another.

Looks familiar

I was walking past the bookcase in the sitting-room today when something unaccountably caught my eye...

I stopped and did a double take. Something familiar and yet unaccountably odd had caught my attention. I peered closer...

The sunlight made it difficult to see but all the same. I squinted. It couldn't be, could it...

I felt a shiver running down my spine as I reached out to touch the book I thought I'd never see...