So if I self-publish what are the likely Pros and Cons?
1 I'm in control of, and responsible for, my own literary destiny
2 I can set my own modest sales targets commensurate with my modest literary achievements
3 I can set my own marketing budget
4 I can lavish love and attention on my book
5 I can devote all my energies to devising my own brilliant marketing campaign
6 The marketing campaign will be sustained over the life of the book
There are no cons because for me there is no alternative to self-publishing