I discussed in my previous post the hurdles facing anyone trying to break into the A-list of bloggers who dominate their particular segment of the blogosphere.
In my case I wanted to build up readership of the Pundy House as a kind of shop window for my novel A Half Life of One. Although the big blogs readerships reside in the fields of sex, computer geekery, politics and humour these were of limited interest to me. I've already admitted that being a happily married man of long standing I know next to nothing about sex. Computers for me are simply a means to an end (writing, in case you're making the wrong connection here). Politics depresses me too much to want to write about it. In other words, the typical geeky, sex-mad young politico who patronised these wildly-popular blogs was unlikely to be interested in a serious, downbeat novel with a loser for a hero.
If I wanted to attract potential readers I needed to attack the literary blogosphere.
I drew up my own hit list of A-listers who might just possibly give my book a mention if I packaged the proposition with enough humour to tickle their interest.
The list included Maud Newton, Blog of a Bookslut, Miss Snark, Agent 007 and The Grumpy Old Bookman. I started out by sending them jokey e-mails announcing the birth of my literary sensation. Most people saw the joke (although be warned - don't try such a technique on Robot Wisdom) and responded with sceptical good humour to what was, after all, pretty much a spam campaign. Only one, however, mentioned me in their blog and that was the GOB, in whose debt I shall ever remain. As a result of his good-humoured indulgence I received my first small tidal wave of visitors.
Someone dropping in from his blog even read A Half Life of One. A result!
Sadly, to date, the big prize eludes me. None of these A-listers has yet put me on their Link List. But why should they? I'm new to the scene (started in October), unproven, worryingly lightweight and jokey. The truth is, I've yet to earn my bones.
All in all though I remain optimistic. Visitor numbers are slowly rising. People are reading A Half Life of One. And I'm making new friends. It could be a lot worse, couldn't it?