I get dozens of ideas for new posts every day. If I really set my mind to it I reckon I could easily produce three or four good ones (my definition) for the next few years.
So why don't I? Usually I compose the posts in my head before I write anything down. Mostly in bed at night, although sometimes when I'm driving in the car. With really good posts - when I think I've come up with something original to say for example - I may not be able to get to sleep trying to get them right. If I think they're funny I'll often burst out laughing as I'm drifting off to sleep - which drives my wife nuts.
In the morning I'll try and remember what I "wrote" the night before while I'm brushing my teeth or - particularly good this one - while having a shower. At this stage I'll sometimes get so excited I barely have time to dry myself down.
Then I'll dash through to my study and switch on the computer. And while it's booting up that's when the trouble usually starts.
Doubt sets in.
Is it really that funny? Am I not just saying that for effect? Is that actually true? Am I telling them only what they want to hear? Isn't that me just showing off? They'll see what I'm up to with that one. What if they don't like it? I'm just trying to manipulate them again.
So before logging into my blog I'll have a look at what's in the news. And I'll read something like that horror story in the Congo. And suddenly I'll feel so small, and self-indulgent and egocentric and, above all, irrelevant.
And I won't post that day after all.